S.H. Classwork

Hi S.H.

Please copy 9-13 to your persuasion technique post. Don't forget to do you homework. The post for the homework is located in my blog. the title is "Homework: Persuasion Techniques"

9. Fear: This is the opposite of the Association technique. It uses something disliked or feared by the intended audience (like bad breath, failure, high taxes or terrorism) to promote a "solution." Ads use fear to sell us products that claim to prevent or fix the problem. Politicians and advocacy g.
roups stroke our fears to get elected or gain support.

10. Humor: Many ads use humor because it grabs our attention and it's a powerful persuasion technique. When we laugh, we feel good. Advertisers make us laugh and then show us their product or logo because they're trying to connect that good feeling to their product. They hope that when we see their product in a store, we'll subtly re-experience that good feeling and select their product. Advocacy messages (and news) rarely use humor because it can undermine their celebrity.

11. Intensity: The language of ads is full of intensifiers, including superlatives (great, best, most, fastest, lowest prices), comparatives (more, better than, improved, increased, fewer calories), hyperbole (amazing, incredible, forever), exaggeration, and many other ways to hype the product.

12. Maybe: Unproven, exaggerated or outrageous claims are commonly preceded by "weasel words" such as may, might, can, could, some, many, often, virtually as many as, or up to. Watch for these words if an offer seems too good to bee true. Commonly, the Intensity and Maybe techniques are used together, making the whole thing meaningless.

13. Repetition: Advertisers use repetition in two ways: within an ad or an advocacy message, words, sounds, or images may be repeated to reinforce the main point. The message itself ( a TV commercial, a billboard, a website banner ad) may be displayed many times. Even unpleasant ads and political slogans work if they are repeated enough to pound their message into our minds.