Homework: Persuasion Techniques

During the break, watch commercials very carefully. When you see a commercial that is using one of the following persuasion techniques, write the name of the product along with the technique being used. Head to the computer and search for that commercial on youtube.com.

Copy the embed code located on the right hand side of the video. Paste the code under the persuasion technique that was used in the commercial. Please do not use the same commercial more than once.

Here is a example for the Humor persuasion technique. Please do not use this example for your homework. You should finish with 13 different commercials.

1. Association:

2. Bandwagon:

3. Beautiful People:

4. Bribery:

5. Celebrities:

6. Plain Folks:

7. Experts:

8. Explicit Claims:

9. Fear:

10. Humor:


11. Intensity:

12. Maybe:

13. Repetition: