Heineken "Hip Hop" ??
1. Who created this media message? Why?
2. Who is the target audience? What text, images or sounds suggest this?
3. What is the text (literal meaning) of the message?
4. What is the subtext (unstated or hidden message)?
5. What lifestyle is presented?
6. What “tools of persuasion” are used?
7. What healthy messages are communicated?
8. What unhealthy messages are communicated?
9.What part of the story is not being told?
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