S.H. Classwork

Hi S.H.

Please copy 9-13 to your persuasion technique post. Don't forget to do you homework. The post for the homework is located in my blog. the title is "Homework: Persuasion Techniques"

9. Fear: This is the opposite of the Association technique. It uses something disliked or feared by the intended audience (like bad breath, failure, high taxes or terrorism) to promote a "solution." Ads use fear to sell us products that claim to prevent or fix the problem. Politicians and advocacy g.
roups stroke our fears to get elected or gain support.

10. Humor: Many ads use humor because it grabs our attention and it's a powerful persuasion technique. When we laugh, we feel good. Advertisers make us laugh and then show us their product or logo because they're trying to connect that good feeling to their product. They hope that when we see their product in a store, we'll subtly re-experience that good feeling and select their product. Advocacy messages (and news) rarely use humor because it can undermine their celebrity.

11. Intensity: The language of ads is full of intensifiers, including superlatives (great, best, most, fastest, lowest prices), comparatives (more, better than, improved, increased, fewer calories), hyperbole (amazing, incredible, forever), exaggeration, and many other ways to hype the product.

12. Maybe: Unproven, exaggerated or outrageous claims are commonly preceded by "weasel words" such as may, might, can, could, some, many, often, virtually as many as, or up to. Watch for these words if an offer seems too good to bee true. Commonly, the Intensity and Maybe techniques are used together, making the whole thing meaningless.

13. Repetition: Advertisers use repetition in two ways: within an ad or an advocacy message, words, sounds, or images may be repeated to reinforce the main point. The message itself ( a TV commercial, a billboard, a website banner ad) may be displayed many times. Even unpleasant ads and political slogans work if they are repeated enough to pound their message into our minds.

Homework: Persuasion Techniques

During the break, watch commercials very carefully. When you see a commercial that is using one of the following persuasion techniques, write the name of the product along with the technique being used. Head to the computer and search for that commercial on youtube.com.

Copy the embed code located on the right hand side of the video. Paste the code under the persuasion technique that was used in the commercial. Please do not use the same commercial more than once.

Here is a example for the Humor persuasion technique. Please do not use this example for your homework. You should finish with 13 different commercials.

1. Association:

2. Bandwagon:

3. Beautiful People:

4. Bribery:

5. Celebrities:

6. Plain Folks:

7. Experts:

8. Explicit Claims:

9. Fear:

10. Humor:


11. Intensity:

12. Maybe:

13. Repetition:

5th Grade 12/18/09

Keyboarding Exercises: click here

8th grade 12/18/09

In Photoshop create a text effect using this tutorial ----> click here
Save the final image as a jpeg and upload it to your blog. The title of the post should be Wave Effect Tutorial.

7th grade 12/18/09

• Copy the persuasion techniques on the board into your blog. Continue to use the same post that you've used for techniques 1 through 8.

• In a new post define the words on the board that are underlined in brown. The title of the post should be Definitions: Persuasion Techniques. Use the Google shortcuts we went over in September to help you. Check your blog for review. The post was titled Google Search.

• In a new post entitled Analyze This!, using full sentences, analyze this magazine advertisement using these questions:

1. Who created this media message? Why?

2. Who is the target audience (age, gender, profession and race)?
2a. What text suggests this?
2b. What images suggests this?

3. What is the hidden message? What is it that the advertisers would like you to believe?

4. What persuasion techniques are used? What is your evidence?

5. What healthy messages are communicated?

6. What unhealthy messages are communicated?

6th Grade 12/18/09

• Take the 'What's In The Shopping Bag Quiz' ----- > click here
Type the questions, your answer, and paragraphs from the quiz into a new document in your email.

• Keyboarding Practice : click here to begin

Resize Tutorial

RESIZE TUTORIAL

Step 1: Open the image you would like to resize.

Step 2: Press Apple+T. This will create a box that surrounds your entire image.

Step 3: Hold down the shift key while dragging one of the boxes that are located at the corners of your image. Holding the shift key while dragging a box will allow the image to remain proportional.

S.H. Persuasion Techniques

Here's what we went over today 12/17/09. Please review it and put it in your blog.

Watch commercials and figure out which persuasion techniques they are using. (It is possible for a commercial to use more than one technique.)

----------------------------------------------

The goal of most media-messages is to persuade the audience to believe or do something. Hollywood movies use expensive special effects to make us believe that what we see is real. News stories use several techniques such as direct quotation of identified sources-to make us believe the story is accurate.

The media messages most concerned with persuading us are found in advertising, advocacy, and public relations. Commercial advertising tries to persuade us to but a product or service. Politicians and advocacy groups(groups that support a particular belief, point of view, policy, or action) try to persuade us to vote or support, using ads, speeches, newsletters, websites, and other means. Public relations(PR) "sells" us a positive image of a corporation, government, or organization.

Learning the language of persuasion is an important media literacy skill. Once you know how media messages try to persuade you to believe or do something, you'll be better able to make your own decisions.

1. Association: This persuasion technique tries to link a product, service, or idea with something already liked or desired by the target audience, such as fun, pleasure, beauty, security, success, wealth, etc.

2. Bandwagon: Many ads show lots of people using the product implying that "everyone is doing it"(or at least,"all the cool people are doing it"). No one likes to be left out or left behind, and these ads urge us to "jump" on the bandwagon."

3. Beautiful People:Advertisers use good looking models(who may also be celebrities)to attract our attention. This technique is extremely common in ads, which may imply(but never promise!)that we'll look like the models if we use the product.

4. Bribery:This technique tries to persuade us to buy a product by promising to give us something else, like a discount, a rebate, a coupon, or a "free gift". Sales, special offers, contests, and sweepstakes are all forms of bribery. Unfortunately, we don't really get something for free--part of the sales price covers the of the bribe.

5. Celebrities:(A type of Testimonial-the opposite of plain folks.)We tend to pay attention to famous people. That's why they're famous! Ads often use celebrities to grab our attention. By appearing an ad, celebrity implicitly endorse a product;sometimes the endorsement is explicit. Many people know that companies pay celebrities a lot of money to appear in their ads but this type of testimonial still seems to be effective.

6. Plain Folks:(a type of testimonial-the opposite of celebrities.)This technique works because we may believe a "regular person" more than an intellectual or a highly paid celebrity. It's often used to sell everyday products like laundry detergent because we can more easily see ourselves using the product,too. The plain folks technique strengthens the down-home, "authentic" image of products like pick up trucks and politicians. Unfortunately, most of the "plain folk" in ads are actually paid actors carefully selected because they look like "regular people"

7. Experts:(a type of testimonial.)We rely on experts to advise us about things that we don't know ourselves. Scientists, doctors, professors often appear in ads and advocacy messages, lending their credibility to the product, service, or idea being sold. Sometimes, "plain folks" can also be experts. For example when a mother endorses a brand of baby powder or a construction worker endorses a treatment for sore muscles they are considered experts because they use the product.

8. Explicit Claims: Sometimes is "explicit" if it is directly, fully, and/or clearly expressed or demonstrated. for example, some ad s state the price of a product, the main ingredients, where it was made, or the number of items in the package-these are explicit claims. So are specific, measurable promises about the quality, effectiveness, or reliability, like "Works in only fives minutes!"Explicit claims can be proven true or false through close examination or testing, and if they're false, the advertise can get in trouble. It can be surprising to learn how few ads make explicit claims. Most of them try to persuade us in ways that cannot be proved or disproved.

TV vs Real Life

Take the quiz: TV vs Real Life Do you know the difference?

Importing buttons into keynote

Step 1: In Photoshop, put a selection around your button. (Apple + click layer)

Step 2: Apple + Shift + C to copy.

Step 3: Open your Keynote project. Apple + V to paste.

Attributes of Commercials Aimed at Children

Boy Commercials
• Adventurous Music
• Loud Booming Voices
• Colors: Red, Yellows, Black
• Powerful Images

Girl Commercials
• Light, airy music
• Female voices
• Colors: pastels
• Soft, peaceful images

Analyze This!

Heineken "Hip Hop" ??

1. Who created this media message? Why?
2. Who is the target audience? What text, images or sounds suggest this?
3. What is the text (literal meaning) of the message?
4. What is the subtext (unstated or hidden message)?
5. What lifestyle is presented?
6. What “tools of persuasion” are used?
7. What healthy messages are communicated?
8. What unhealthy messages are communicated?
9.What part of the story is not being told?

Toy Analysis Worksheet Homework

Name of toy:

Target age and gender:

Fine Print:

Memorable slogans:

Visuals (lights, fog, special effects):

Sounds (including music):

Media Literacy

Answer the questions located in this quiz.

Once you are finished with quiz record your answers in your blog (include the questions). Please include your final score.

Final 7th Grade

Website Design: Spice Store

6th Grade Typography

8th Grade Photoshop Checklist

1.
____ Metal Button Tutorial

____ Metal Button Image


2.
____ Gel Button Tutorial

____ Gel Button Image


3.
____ Navigation Tab Tutorial

____ Navigation Tab Images (2)

Header (7th Grade)

Objective: Redesign this header using Adobe Photoshop

Keyboarding 5th Grade

typing

Power of Photoshop

FaceChange

Make Up

lauryn hill

Boris

Image Into Type Tutorial

image of music

Example of Create Your Own Adventure Story

Create Your Own Adventure Story Example

Add makeup

Final Project List 7-1

1. Light Burst Tutorial
2. Carved Wood Tutorial
3. Semi-Transparent Tutorial
4. Matrix (extra credit)
5. Warp Text
6. Pop Dots Tutorial
7. Shadow in Motion
8. Painting Away Color
9. Symmetrical Poster
10. Gel Type - extra credit
11. Color Me Bad
12. Logo
13. Punk Your Chucks
14. Obama
15. Candle
16. Holiday Card (extra credit)
17. CD Cover
18. New Media Poster
19. Gif Ninja
20. Valentine Card (extra credit)

Punk Your Chucks Inspiration

Punk Your Chucks

CD/DVD Cover Template

Cyberbulling

Cyberbullying: Not Just Name-Calling

Harassment and humiliation take on new forms in Cyberspace. Learn about the consequences, actions and reactions of using cell phones, the Internet and other digital devices to bully one's peers.

Color Me Badd

My Dream Home Sample

Typing Test

TEST

Chickionary on Ice

Word Slugger

Spelling Bee

Pop Dots 7th grade

Halftone "Pop Dots" Effect

It's A New Day

802

802

7th grade mixing it up test

8th grade Mixing it Up Test